WHY CELEBRITY ENDORSEMENT STILL WORKS IN 2019
Even in tough economic situations a tried and tested tool for garnering instant awareness for a brand is to use celebrities for brand awareness campaigns. In this post I would like to share with you some key benefits of using celebrities.
Here are 7 key benefits of using a celebrity:
- Celebrity endorsement = brand recognition
- It builds brand equity
- Celebrity endorsement ensures advertising recall
- Mindset-makes the end user believe that a celebrity endorsed product adds to their status
- Celebrity endorsement makes you stand out in a saturated market place
- It opens up new markets
- Builds Brand Credibility
Celebrity endorsement project india
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