Author archive: manage

PR agency dubai – digital PR

What is Digital PR Today, people talk about Digital PR which again pertains to creating a presence but using online channels to do so. So what are the benefits of PR whether digital / traditional? The primary objective of PR is to build brand awareness for the brand through media channels. Build a relationship with…

PR Agency Dubai – AI in PR

Three Ways AI Will Help PR AI I see playing a role in three main ways for PR. 1. Audience AI will offer the ability to predict consumer interests & trends, firms will be able to create more relevant products & services. With this level of in-depth intelligence, PR specialist can produce a more sophisticated…

Celebrities have the potential to be a real crowd-puller. Using a celebrity to create instant awareness is an old but tried and tested strategy and so there is no reason why you shouldn’t employ it for your event. So let’s talk about how celebrities can have the impact you want. It’s very important to choose…

Events Dubai

In the age of information overload & with so much content to break through, in-person events can seem like the perfect tool to get in front of the right audience & stand out from the competition. But if you are making any of the following mistakes, you might be falling short of the high ROI…

Celebrity management dubai

How to hire your First Celebrity We have worked with a fair amount of famous celebrities & influencers, from Movie stars to athletes. Since we have a background of more than a decade managing celebrities of all shapes and sizes. We often get asked how much it would cost for a celebrity to visit, promote…

PR agency dubai – Expo 2020

Expo 2020 importance of PR As we are getting ever closer to Expo 2020. Countries as ramping up their participation with innovative pavilions. But one aspect they should consider is to ramp up their PR and marketing activities to highlight their presence and participation. Even though media from across the world are attending and covering…

Errors to Avoid when Identifying social media Influencers for Your Brand

Errors to Avoid when Identifying Influencers for Your Brand Here are some tips to avoid when you select a influencer for your brand- 1. Audience Demographics  it’s very important that any influencer you work with has an apt target audience for your brand. 2) Engagement  Make sure the influencer you use has a very good…

PR agency tactics

PR Tactics to Help Your Business PR (Public Relations) has long held a distinction as an elusive industry. PR can cover everything from publicity & interviews to events and blogging. On the company side, you may not be able to understand what goes in a PR campaign. PR as a whole has often been mistaken…

What Is Influencer Marketing?

The concept of influencer marketing is not new. We have seen within various industry verticals like Fashion, Beauty and Lifestyle, Hospitality, Insurance and Technology an exponential Y-O-Y growth. In fact, from an agency perspective we have seen some of the popular brands specifically wanting to engage an influencer than doing a typical run of the mill social / digital media…

WHY CELEBRITY ENDORSEMENT STILL WORKS IN 2019   Even in tough economic situations a tried and tested tool for garnering instant awareness for a brand is to use celebrities for brand awareness campaigns. In this post I would like to share with you some key benefits of using celebrities. Here are 7 key benefits of…

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