Author archive: manage

Pokémon Go – Exploring New realms of Virtual Reality in Branding

   The other day in the morning I was woke up (unusually) by a nagging voice ….. That was my nephew trying to wake up his Dad to accompany him for a morning walk. ‘ Morning walk’ ?????!!!! I was quite surprised and curious to hear him talk about ‘Morning Walk”. Determined to find out,…

Restaurant Marketing in Middle East

In the ME we are currently working with restaurant outlets ranging from high end classy joints to fast food outlets. And one thing we and the restaurant fraternity overall in addition to industry experts we spoke to solely agree is the fact that the fundamental ingredients for a restaurant’s success in addition to having great…

PR Can Show Your Vision

Almost every entrepreneur and executive loves to talk about their vision ad nauseaum. Although it seems they talk about their vision every chance they get to employees and investors, the general public might not know what their true vision is. This includes potential customers and even future employees. If you are in the early stages…

pr agencies in dubai -PR is Anxiety

PR is Anxiety If you don’t understand anxiety in PR you don’t know PR. I’m not talking pressure. I don’t mean worry that your boss might get mad at something not being perfect. I mean anxiety. A hand creeping around your neck that your client will not be happy with you this week, or that…

How to Use Instagram for Nonprofits

We all have a little pro photographer nature in us. But for most, becoming a world-renowned, award-winning photographer is out of the picture. That’s where Instagram comes in. With cool features and settings, we can transform everyday photos into pieces of art. But we need to know what Instagram is? Instagram is a social network…

Pr agencies Dubai- How to Keep Clients Happy

It all boils down to relationship, relationship & relationship. In today’s highly competitive world of public relations in the ME, it’s not place, but bond that counts at almost everything you do. And, if you are part of a public relations agency, it starts with client contentment. Without great clients and your relationships with them,…

Tips on how to avoid a social media crisis in Middle East

Tips on how to avoid a social media crisis in Middle East

To the common untrained person, social media appears to be simple and easy to master. Often you here the question How hard can it be? However picture this a teenage boy / girl’s suicide because of cyber bullying or a top corporate executive losing his job because of his insensitive or casual comment on his…

Importance of strategic Planning for Nonprofits in Middle East

Most often nonprofits are often short of time, budget, helpers and staff. This reality, particularly for particularly small and nimble organizations, can make the development of an annual strategic plan appear like a difficult feat. Nonetheless, practically approaching the strategic planning process is undeniably critical for maximizing inadequate budget and staff bandwidth. It keeps a…

How does my competitor always get quoted?

Often times you have noticed that your competitor is getting quoted in news stories all the time and positioning himself as a ‘subject matter expert’. Even though at times he / she is less experienced or less knowledgeable than you. Often this is because, as in other situations in life, it’s not so much a…

How to be a thought leader in Middle East

Ever since the term “thought leader” was coined in business circles some 20 years ago, many b2b companies and executives have desired to be recognized as thought leaders in their respective industries. By definition, a thought leader is a person who is accepted by peers for having progressive and innovative ideas, and who shares these…

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