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Press releases. Just the term itself can spark debate among PR pros

Why do we still need them? Isn’t there a better way to achieve our PR goals? Press releases are still useful, but they might not always be the best fit. Here are four alternatives: 1. Send only a pitch A client might come to you with a news item. Though you may see its value…

Bollywood actor in dubai

  #Shahrukhkhan#raees actor #Indian film actor #bollywood#nawazuddinsiddiqui will be Dubai from 11th to 15th of January. to book for any brand awareness activities like shop or restaurant openings, meet and greet etc.. do contact me #imagedirector Vimal on 00971507456291 https://en.wikipedia.org/wiki/Nawazuddin_Siddiqui http://movies.ndtv.com/…/raees-shah-rukh-khans-film-was-off…

Why Social Media Influencer Marketing matters

                          Brands that use social media influencers in their marketing mix can reach consumers via the social media platforms of the influencer, which otherwise remain largely untapped. Social media influencer marketing is the practice of building relationships with the people who can build relationships…

Why celebrity endorsement matters

Why celebrity endorsement matters

The best way to create awareness for your brand name is to associate it with brand ambassadors especially A list movie star. These men & women are cheerleaders for your company — people with industry visibility who are eager to get your product in front of potential customers. A concrete brand ambassador program creates mutual…

Outsource Your Marketing

We offer a marketing division if you don’t have one, more creative & strategic ideas if you have one   “Whether it’s strategy, print design, web development or branding, we are the one-stop shop for anything marketing.” We’ll do the research, develop the strategy, manage the schedule and budget, develop killer creative and execute everything…

Best Practices for using Social Media for Business

Best Practices for using Social Media for Business

Though we are well immersed in the information overload age there is still a large population of individual business owners who still do not understand the benefits social media can bring to a business. As PR experts and social media gurus, we need to be able to educate them on positive aspects they will gain…

Pokémon Go – Exploring New realms of Virtual Reality in Branding

   The other day in the morning I was woke up (unusually) by a nagging voice ….. That was my nephew trying to wake up his Dad to accompany him for a morning walk. ‘ Morning walk’ ?????!!!! I was quite surprised and curious to hear him talk about ‘Morning Walk”. Determined to find out,…

How to maximize your Dubai Trade Show ROI with PR

Post Ramadan, Trade show season will be ramping up again. So this is the best time to plan and maximize your high impact PR strategy that will aid in your other marketing efforts to get the best post event ROI. In most cases the exhibitor assumes that by just exhibiting at a trade show you…

Restaurant Marketing in Middle East

In the ME we are currently working with restaurant outlets ranging from high end classy joints to fast food outlets. And one thing we and the restaurant fraternity overall in addition to industry experts we spoke to solely agree is the fact that the fundamental ingredients for a restaurant’s success in addition to having great…

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