blog

How to be a thought leader in Middle East

Ever since the term “thought leader” was coined in business circles some 20 years ago, many b2b companies and executives have desired to be recognized as thought leaders in their respective industries. By definition, a thought leader is a person who is accepted by peers for having progressive and innovative ideas, and who shares these…

Digital agency – PR experts should offer SEO

Search engine optimization (SEO) controls where and how businesses rank on search engines like Google. As the competition for online real estate continues to heat up, marketers have planned to increase their SEO budgets significantly in fact some of them will be investing more online spending than on traditional mediums. This especially true for the…

social media agency dubai -The Push & Pull of Social media

A simple Google search can reveal to you about the staying power of Facebook or the lack of adoption of Google+. I recently came across an insightful article that discusses how Facebook is fundamentally more about connections and Google+ is more about content. While I don’t disagree with the author’s assessment, I would definitely experiment…

How to make your Spokesperson Shine during media interviews

Almost every corporate decision-maker feels they are too busy to invest a few hours for media training rather than on numbers. But problems arise once they find they are misquoted by the media and its affecting their organizations corporate reputation badly. Then they’re more than willing to pull out the stops to do damage control….

Building Relationships with Editors is So Critical in the Middle East

To get your client content placed in the media is highly dependent upon developing positive relationships with editors of all key publications you want to target. If you can prove useful as a trusted source for quality content, editors will actually will contact you out for editorial. Over the past ten years our Dubai Headquartered…

PR ROI-Tips

“Historically, PR, Marketing and Advertising budgets are the first to be cut; however, that could be one of the first mistakes a business makes in an economic crisis.CBSMarketwatch As the above quotes implies stopping is not the solution. It’s better to a have right level of commitment from client and agency can lead to maximum…

Dubai Pr agency – How to find best PR agency in Dubai

Dubai Pr agency – How to find best PR agency in Dubai   How to select the right agency is a dilemma facing many marketing heads globally and UAE as well. Especially finding an agency that is the right one for your company in terms of size, as well as experience. This is a very vital to…

Pr agency dubai – How to handle Media Interviews

Managing media enquiries or interviews from today’s varied media outlets can be a delicate business. Find out what you need to know in order to get your point across. Companies that change industry standards or are innovative like Apple / Virgin often attract a lot of attention from the media. Nowadays that interest across the…

The value of developing a winning Brand Ambassador Program in the GCC

The value of developing a winning Brand Ambassador Program in the GCC The best way to create awareness for your brand name is to associate it with brand ambassadors. These men & women are cheerleaders for your company — people with industry visibility who are eager to get your product in front of potential customers….

Menu