Category archive: Blog

Events Dubai

In the age of information overload & with so much content to break through, in-person events can seem like the perfect tool to get in front of the right audience & stand out from the competition. But if you are making any of the following mistakes, you might be falling short of the high ROI…

Celebrity management dubai

How to hire your First Celebrity We have worked with a fair amount of famous celebrities & influencers, from Movie stars to athletes. Since we have a background of more than a decade managing celebrities of all shapes and sizes. We often get asked how much it would cost for a celebrity to visit, promote…

PR agency dubai – Expo 2020

Expo 2020 importance of PR As we are getting ever closer to Expo 2020. Countries as ramping up their participation with innovative pavilions. But one aspect they should consider is to ramp up their PR and marketing activities to highlight their presence and participation. Even though media from across the world are attending and covering…

Errors to Avoid when Identifying social media Influencers for Your Brand

Errors to Avoid when Identifying Influencers for Your Brand Here are some tips to avoid when you select a influencer for your brand- 1. Audience Demographics  it’s very important that any influencer you work with has an apt target audience for your brand. 2) Engagement  Make sure the influencer you use has a very good…

PR agency tactics

PR Tactics to Help Your Business PR (Public Relations) has long held a distinction as an elusive industry. PR can cover everything from publicity & interviews to events and blogging. On the company side, you may not be able to understand what goes in a PR campaign. PR as a whole has often been mistaken…

The value of developing a winning Brand Ambassador Program in the GCC

The value of developing a winning Brand Ambassador Program in the GCC

The value of developing a winning Brand Ambassador Program in the GCC The best way to create awareness for your brand name is to associate it with brand ambassadors. These men & women are cheerleaders for your company — people with industry visibility who are eager to get your product in front of potential customers….

What Is Influencer Marketing?

The concept of influencer marketing is not new. We have seen within various industry verticals like Fashion, Beauty and Lifestyle, Hospitality, Insurance and Technology an exponential Y-O-Y growth. In fact, from an agency perspective we have seen some of the popular brands specifically wanting to engage an influencer than doing a typical run of the mill social / digital media…

WHY CELEBRITY ENDORSEMENT STILL WORKS IN 2019   Even in tough economic situations a tried and tested tool for garnering instant awareness for a brand is to use celebrities for brand awareness campaigns. In this post I would like to share with you some key benefits of using celebrities. Here are 7 key benefits of…

Benefits of Public Relations / PR

Benefits of PR  1. PR can show your vision Almost every entrepreneur and executive loves to talk about their vision. Although it seems they talk about their vision every chance they get the general public might not know what your true vision is. PR fixes this 2. PR Can Land You Your Next Investment Serial…

How To Engage Celebrities To Make Your Event A Success

How To Engage Celebrities To Make Your Event A Success

How To Engage Celebrities To Make Your Event A Success   Listen to the radio or visit Facebook and chances are within seconds, you’ll hear or see an ad about a Holi event happening in multiple venues with multiple bollywood artists performing. Or probably you would have heard the news of a top actor visiting…

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