Category archive: Blog

The value of developing a winning Brand Ambassador Program in the GCC

The value of developing a winning Brand Ambassador Program in the GCC

The value of developing a winning Brand Ambassador Program in the GCC The best way to create awareness for your brand name is to associate it with brand ambassadors. These men & women are cheerleaders for your company — people with industry visibility who are eager to get your product in front of potential customers….

What Is Influencer Marketing?

The concept of influencer marketing is not new. We have seen within various industry verticals like Fashion, Beauty and Lifestyle, Hospitality, Insurance and Technology an exponential Y-O-Y growth. In fact, from an agency perspective we have seen some of the popular brands specifically wanting to engage an influencer than doing a typical run of the mill social / digital media…

WHY CELEBRITY ENDORSEMENT STILL WORKS IN 2019   Even in tough economic situations a tried and tested tool for garnering instant awareness for a brand is to use celebrities for brand awareness campaigns. In this post I would like to share with you some key benefits of using celebrities. Here are 7 key benefits of…

Benefits of Public Relations / PR

Benefits of PR  1. PR can show your vision Almost every entrepreneur and executive loves to talk about their vision. Although it seems they talk about their vision every chance they get the general public might not know what your true vision is. PR fixes this 2. PR Can Land You Your Next Investment Serial…

How To Engage Celebrities To Make Your Event A Success

How To Engage Celebrities To Make Your Event A Success

How To Engage Celebrities To Make Your Event A Success   Listen to the radio or visit Facebook and chances are within seconds, you’ll hear or see an ad about a Holi event happening in multiple venues with multiple bollywood artists performing. Or probably you would have heard the news of a top actor visiting…

AL Khoory Hotels appoints IMAGE 360 Marketing

AL Khoory Hotels appoints IMAGE 360 Marketing Al Khoory Group is a conglomerate with diversified arms in the business arenas of Real Estate, Automobile, Equipment Trading & Servicing, Hospitality and also assembles water pumps, electric control panels, waste disposal bins & chutes and electric generators. The group has established its presence all over the United…

Why Social Media Influencer Marketing matters in 2019

Why Social Media Influencer Marketing matters in 2019

                          Brands that use social media influencers in their marketing mix can reach consumers via the social media platforms of the influencer, which otherwise remain largely untapped. Social media influencer marketing is the practice of building relationships with the people who can build relationships…

How to maximize your Dubai Trade Show ROI with PR in 2019

How to maximize your Dubai Trade Show ROI with PR in 2019

  2019 trade show season is in full swing and we thought it would be a apt time to share some valuable inputs to make your trade show participation a resounding success. While marketing and advertising budgets have shrink ed trade show remains still a viable platform to garner some much needed attention for an…

Press releases. Just the term itself can spark debate among PR pros 2019

Why do we still need them? Isn’t there a better way to achieve our PR goals? Press releases are still useful, but they might not always be the best fit. Here are four alternatives: 1. Send only a pitch A client might come to you with a news item. Though you may see its value…

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