Category archive: Blog
What is Digital PR
What is Digital PR As digital marketing has become a mainstay. PR has also evolved into an online lead practice with new tactics under a term called Digital PR. This practice has focused more on promoting a client’s position online while still including conventional media. There is an assumption that Digital PR is purely about…
What is influencer marketing
What is Influencer Marketing? Influencer marketing is a type of marketing in which brand partners with an influencer who has a specific influence on a section of the audience aka followers to promote his or her interest to them and also to promote the particular brand’s products and services. Since we have now defined influencer…
How to use TikTok influencers to market your product or service
The rise of TikTok influencers and how you can use them to promote your product or service Since its launch in 2017 Tiktok has become a leading player among short video creation. with over 2 billion downloads, and monthly user engagement rising over 70% it’s high time brands in the UAE start utilizing this platform….
Tips to Kick Your Influencer Marketing Strategy for Success in 2021
Tips to Kick Your Influencer Marketing Strategy for Success in 2021 Here are two tips to kick your influencer marketing to the next level. Use Micro / Nano Influencers Micro & nano influencers have a smaller audience than the big influencers. Micro-influencers are those with audiences ranging from 5-10,000 followers, while nano influencers are…
Influencer marketing
The influencer market has been very lucrative for both influencers and brands, especially those involved in the fast-moving consumer goods (FMCG) sector. Influencer marketing is expected to be worth $15 billion globally by 2022. A global survey by New York headquartered consultancy firm Duff & Phelps found that in 2021 nearly half the marketers at…
Dubai to Israel influencer marketing in 2021
Given the recent peace agreement and already tens of thousands of Israelis flooding to UAE it’s high time brands in UAE recognize the importance of this fast-emerging new market and strategically market themselves to this new market. So I believe Israeli influencer marketing would be a key trend in 2021 given that influencers can be…
Social media influencer campaign for award winning brand
We were selected based on previous experiences of working with leading cosmetics, beauty, and fashion brands. By Singapore based Liht organics, (pronounced as light) Organics was founded by Nerissa Low and promises award-winning organic makeup that is not just safe and benefical for your skin and body, but can also heal and improve your complexion with regular…
social media influencers in dubai
how to get social media influencers to endorse your brand in dubai Brands are walking up to the importance of influencer marketing in B2C and B2B industries. But many dont know how to find, shortlist and finalize a social media influencer. The concept of influencer marketing is not new. We have seen within various industry…
Haifa Wehbe Hrithik Roshan Akshay Kumar Bollywood Hollywood ARAB celebrity
The easiest way to grow your business quickly is by using a celebrity related buzz!!! Top Reasons You Need to Have a Celebrity Working with You! • Want more visitors or instant publicity to your store. Hire a celebrity to do a store / restaurant visit. • Highly targeted marketing activity that shows instant results…
Top PR agency DUBAI
The last three months 2019 trade show season is about to start and we thought it would be a apt time to share some valuable inputs to make your trade show participation a resounding success. The tips shared here can be also for countries participating in the upcoming expo 2020. While marketing and advertising budgets…