Category archive: Blog
How to use AI to overcome marketing challenges?
How to use AI to overcome marketing challenges? Artificial intelligence (AI) can help marketers overcome a wide range of challenges and achieve their goals more effectively. Here are a few ways that AI can be leveraged to improve your marketing efforts: 1. Personalization: AI algorithms can analyze vast amounts of customer data to create highly…
How AI can be used for effective influencer marketing
AI can be a powerful tool to enhance influencer marketing strategies. Here are some ways to use AI for effective influencer marketing: Identify the right influencers: AI-powered tools can help you identify the best influencers for your brand by analyzing their engagement rates, audience demographics, and interests. You can use tools like Traackr or BuzzSumo…
How AI will impact traditional marketing
Artificial Intelligence (AI) is already having a significant impact on traditional marketing, and it is likely to continue to do so in the future. Here are a few ways in which AI is currently impacting traditional marketing: Personalization: AI can help to personalize marketing messages, tailoring them to individual preferences and interests. For example, AI-powered…
What is the future of neuroscience based digital marketing
The future of neuroscience-based digital marketing is likely to see even more sophisticated and nuanced strategies as our understanding of the brain and its workings continues to advance. Here are some potential developments that may shape the future of this field: Increased personalization: As neuroscience-based techniques become more sophisticated, we may see even more personalized…
What is Digital PR
What is Digital PR As digital marketing has become a mainstay. PR has also evolved into an online lead practice with new tactics under a term called Digital PR. This practice has focused more on promoting a client’s position online while still including conventional media. There is an assumption that Digital PR is purely about…
What is influencer marketing
What is Influencer Marketing? Influencer marketing is a type of marketing in which brand partners with an influencer who has a specific influence on a section of the audience aka followers to promote his or her interest to them and also to promote the particular brand’s products and services. Since we have now defined influencer…
How to use TikTok influencers to market your product or service
The rise of TikTok influencers and how you can use them to promote your product or service Since its launch in 2017 Tiktok has become a leading player among short video creation. with over 2 billion downloads, and monthly user engagement rising over 70% it’s high time brands in the UAE start utilizing this platform….
Tips to Kick Your Influencer Marketing Strategy for Success in 2021
Tips to Kick Your Influencer Marketing Strategy for Success in 2021 Here are two tips to kick your influencer marketing to the next level. Use Micro / Nano Influencers Micro & nano influencers have a smaller audience than the big influencers. Micro-influencers are those with audiences ranging from 5-10,000 followers, while nano influencers are…
Influencer marketing
The influencer market has been very lucrative for both influencers and brands, especially those involved in the fast-moving consumer goods (FMCG) sector. Influencer marketing is expected to be worth $15 billion globally by 2022. A global survey by New York headquartered consultancy firm Duff & Phelps found that in 2021 nearly half the marketers at…
Dubai to Israel influencer marketing in 2021
Given the recent peace agreement and already tens of thousands of Israelis flooding to UAE it’s high time brands in UAE recognize the importance of this fast-emerging new market and strategically market themselves to this new market. So I believe Israeli influencer marketing would be a key trend in 2021 given that influencers can be…