Category archive: Blog
How to maximize your Dubai Trade Show ROI with PR in 2019
2019 trade show season is in full swing and we thought it would be a apt time to share some valuable inputs to make your trade show participation a resounding success. While marketing and advertising budgets have shrink ed trade show remains still a viable platform to garner some much needed attention for an…
Press releases. Just the term itself can spark debate among PR pros 2019
Why do we still need them? Isn’t there a better way to achieve our PR goals? Press releases are still useful, but they might not always be the best fit. Here are four alternatives: 1. Send only a pitch A client might come to you with a news item. Though you may see its value…
Why celebrity endorsement matters in 2019
Even in tough economic situations a tried and tested tool for garnering instant awareness for a brand is to use celebrities for brand awareness campaigns in 2019. Why are they still relevant in 2019 the so called age of social media influencers. The best way to create awareness for your brand name is to…
Outsource Your Marketing
We offer a marketing division if you don’t have one, more creative & strategic ideas if you have one “Whether it’s strategy, print design, web development or branding, we are the one-stop shop for anything marketing.” We’ll do the research, develop the strategy, manage the schedule and budget, develop killer creative and execute everything…
Best Practices for using Social Media for Business
Though we are well immersed in the information overload age there is still a large population of individual business owners who still do not understand the benefits social media can bring to a business. As PR experts and social media gurus, we need to be able to educate them on positive aspects they will gain…
Pokémon Go – Exploring New realms of Virtual Reality in Branding
The other day in the morning I was woke up (unusually) by a nagging voice ….. That was my nephew trying to wake up his Dad to accompany him for a morning walk. ‘ Morning walk’ ?????!!!! I was quite surprised and curious to hear him talk about ‘Morning Walk”. Determined to find out,…
Restaurant Marketing in Middle East
In the ME we are currently working with restaurant outlets ranging from high end classy joints to fast food outlets. And one thing we and the restaurant fraternity overall in addition to industry experts we spoke to solely agree is the fact that the fundamental ingredients for a restaurant’s success in addition to having great…
PR Can Show Your Vision
Almost every entrepreneur and executive loves to talk about their vision ad nauseaum. Although it seems they talk about their vision every chance they get to employees and investors, the general public might not know what their true vision is. This includes potential customers and even future employees. If you are in the early stages…
pr agencies in dubai -PR is Anxiety
PR is Anxiety If you don’t understand anxiety in PR you don’t know PR. I’m not talking pressure. I don’t mean worry that your boss might get mad at something not being perfect. I mean anxiety. A hand creeping around your neck that your client will not be happy with you this week, or that…
How to Use Instagram for Nonprofits
We all have a little pro photographer nature in us. But for most, becoming a world-renowned, award-winning photographer is out of the picture. That’s where Instagram comes in. With cool features and settings, we can transform everyday photos into pieces of art. But we need to know what Instagram is? Instagram is a social network…