How to be a thought leader in Middle East

Post 58 of 65

Ever since the term “thought leader” was coined in business circles some 20 years ago, many b2b companies and executives have desired to be recognized as thought leaders in their respective industries. By definition, a thought leader is a person who is accepted by peers for having progressive and innovative ideas, and who shares these ideas and helps to effect change with those ideas.
To be a thought leader it’s not enough to develop great ideas. You also need to be recognized for having great ideas. And you need to share and champion these ideas through effective communication. In today’s world, this communication includes a full range of earned and owned media activities – driven through PR approaches such as publicity, social media, speaking and blogging, to name just a few. And ultimately, recognition of a thought leader builds and gains momentum as media coverage and visibility are generated and sustained.
I have listed al list of some key points that will help you (or your boss) to become recognized as a thought leader:

• Create a perspective – Thought leaders have a view that helps shape their story and puts the facts and numbers into context. They provide understanding and perspective on key issues, they offer opinions, and they foster a discussion around an issue.
• Be an advocate – Thought leaders have become advocates for a cause that can help a group, an industry or a country. They educate us on a problem or issue, shed some light for us on the pros and cons, and lead us to explore the possible solutions. They urge us to take action.
• Share your vision – Thought leaders show us their vision, offer a forecast or make a prediction … and they persuade other people to share it, embrace it and support it.
• Be authentic– Thoughts leaders build their viewpoint and vision around their personal beliefs and life philosophy. They are credible because they are authentic; they don’t just talk about someone else’s solution, they own it, they feel it, they live it. They are committed.
• Be proactive – Thought leaders are pro-active; they put themselves out there. Their PR teams can help them find opportunities to push their viewpoint – such as speaking engagements, op-ed placements, guest columns, articles, blogs and vlogs, news releases, media interviews, etc.
• Be accessible – Thought leaders take on the mantel of experts; they make themselves accessible to journalists and analysts and are ever-ready to provide quotes, color, context, clarification and perspective.
• Create a buzzword – Thought leaders use word devices to gain attention and stay top of mind. They prepare sound bites, use controversy and paint mental pictures. They employ plain language, analogies and anecdotes to bring their point to life. They create a buzzword or catchphrase that capsulizes their view in a memorable way.