Three Ways AI Will Help PR
AI I see playing a role in three main ways for PR.
AI will offer the ability to predict consumer interests & trends, firms will be able to create more relevant products & services. With this level of in-depth intelligence, PR specialist can produce a more sophisticated strategy and implement relevant campaigns.
AI will help manage a lot of mundane tasks which consume a lot of time lot of day-to-day operations that PR teams undertake.
3. Social media monitoring
AI will also help automate social media monitoring, reporting and even automated response to queries and comments. This means that all social media platforms can be monitored 24/7 and handled accordingly.
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