social media agency dubai -The Push & Pull of Social media

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A simple Google search can reveal to you about the staying power of Facebook or the lack of adoption of Google+. I recently came across an insightful article that discusses how Facebook is fundamentally more about connections and Google+ is more about content. While I don’t disagree with the author’s assessment, I would definitely experiment the fact that one social platform is inherently created for one purpose or the other. As digital media consultants our job is to not to look at pros & cons of each, but rather how to get them two work together for client benefit.
We need to keep in mind that social media grants individuals and businesses remarkable powers to find and be found, to create and consume. It’s less about which platforms serve which purpose and more about how we make connections with (customers, friends or brands) through meaningful content). The first step to understand your audience: where they can be found and where they will find you, what they want to create and what they want to consume. Then go find them, create the content that allows them to easily find you and build on that relationship or connection by talking with them, not at them.
We need to stop looking at content and connections as black and white, separate discussions, and start talking about how they can work together to use social media as efficiently and effectively as possible.

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