Tag archive: Marketing management Dubai

What is influencer marketing

What is Influencer Marketing? Influencer marketing is a type of marketing in which brand partners with an influencer who has a specific influence on a section of the audience aka followers to promote his or her interest to them and also to promote the particular brand’s products and services. Since we have now defined influencer…

Why celebrity endorsement matters in 2019

Why celebrity endorsement matters in 2019

  Even in tough economic situations a tried and tested tool for garnering instant awareness for a brand is to use celebrities for brand awareness campaigns in 2019. Why are they still relevant in 2019 the so called age of social media influencers. The best way to create awareness for your brand name is to…