2019 trade show season is in full swing and we thought it would be a apt time to share some valuable inputs to make your trade show participation a resounding success. While marketing and advertising budgets have shrink ed trade show remains still a viable platform to garner some much needed attention for an…
Why do we still need them? Isn’t there a better way to achieve our PR goals? Press releases are still useful, but they might not always be the best fit. Here are four alternatives: 1. Send only a pitch A client might come to you with a news item. Though you may see its value…