Tag archive: pr agency dubai

What is Digital PR

What is Digital PR As digital marketing has become a mainstay. PR has also evolved into an online lead practice with new tactics under a term called Digital PR. This practice has focused more on promoting a client’s position online while still including conventional media. There is an assumption that Digital PR is purely about…

What is influencer marketing

What is Influencer Marketing? Influencer marketing is a type of marketing in which brand partners with an influencer who has a specific influence on a section of the audience aka followers to promote his or her interest to them and also to promote the particular brand’s products and services. Since we have now defined influencer…

Celebrities have the potential to be a real crowd-puller. Using a celebrity to create instant awareness is an old but tried and tested strategy and so there is no reason why you shouldn’t employ it for your event. So let’s talk about how celebrities can have the impact you want. It’s very important to choose…

How to maximize your Dubai Trade Show ROI with PR in 2019

How to maximize your Dubai Trade Show ROI with PR in 2019

  2019 trade show season is in full swing and we thought it would be a apt time to share some valuable inputs to make your trade show participation a resounding success. While marketing and advertising budgets have shrink ed trade show remains still a viable platform to garner some much needed attention for an…

Press releases. Just the term itself can spark debate among PR pros 2019

Why do we still need them? Isn’t there a better way to achieve our PR goals? Press releases are still useful, but they might not always be the best fit. Here are four alternatives: 1. Send only a pitch A client might come to you with a news item. Though you may see its value…

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