Tag archive: Public Relations

What is Digital PR

What is Digital PR As digital marketing has become a mainstay. PR has also evolved into an online lead practice with new tactics under a term called Digital PR. This practice has focused more on promoting a client’s position online while still including conventional media. There is an assumption that Digital PR is purely about…

How to maximize your Dubai Trade Show ROI with PR in 2019

How to maximize your Dubai Trade Show ROI with PR in 2019

  2019 trade show season is in full swing and we thought it would be a apt time to share some valuable inputs to make your trade show participation a resounding success. While marketing and advertising budgets have shrink ed trade show remains still a viable platform to garner some much needed attention for an…

Press releases. Just the term itself can spark debate among PR pros 2019

Why do we still need them? Isn’t there a better way to achieve our PR goals? Press releases are still useful, but they might not always be the best fit. Here are four alternatives: 1. Send only a pitch A client might come to you with a news item. Though you may see its value…

Why celebrity endorsement matters in 2019

Why celebrity endorsement matters in 2019

  Even in tough economic situations a tried and tested tool for garnering instant awareness for a brand is to use celebrities for brand awareness campaigns in 2019. Why are they still relevant in 2019 the so called age of social media influencers. The best way to create awareness for your brand name is to…

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